Bill joined Evans Research in 1985. In addition to designing and developing research studies, Bill's strengths include database management, data tabulation and manipulation, and statistical analysis. He specializes in research for the hi-tech and financial industries.
Bill holds a BA (Business Administration, marketing emphasis) from Northern Arizona University.
Lucinda has been a member of Evans Research since 1981. Her areas of expertise include questionnaire design, field management, and sample list ordering.
She is a former Vice President of the Marketing Research Association.
Lucinda holds a BS (honors in interdisciplinary social science) from San Francisco State University.
Chairman of the Board
Mr. Evans has a BS degree (honors) and an MS degree from the University of Illinois. His major area of study was in marketing with a minor in technical subjects including sampling, statistics, and mathematics. Mr. Evans held the title of Senior Statistician in the Marketing research Department of Procter & Gamble in Cincinnati.
He served in the role of demographer, consulted with all product groups on sample and project design issues, developed research computer applications, coordinated projects and plans with national syndicated data vendors such as A. C. Nielsen. He has also served as market research director for other consumer marketing and advertising organizations.