The field of Market Research is constantly evolving because success depends upon the pursuit and analysis of information. Companies, governments, educational institutions, associations and others require knowledge about their target audience. It is vital to understand public opinion, buying trends, the impact of regulation, branding strategy and the success or failure of a competitor.

The persistent collection of information will generate new methodologies, theories and terms as the Market Research field expands. This Glossary of Terms will also evolve to become a comprehensive resource for Market Research definitions.

go to the Glossary of Terms